Team

The people behind Vidfarne.

Alex Brost leads every deal and is your point of contact from the first call through close. Behind him is an advisory team with deep experience in acquisitions, valuation, finance, and operations.

Leadership

Alex Brost

Operations · Deal execution

Alex Brost

CEO, Vidfarne

Alex Brost is the CEO of Vidfarne. He leads every deal and is the primary contact for owners and brokers from the first conversation through close.

In 2010 he started a custom surfboard manufacturing company in his garage. Over fourteen years, it grew into four brands, 12 product lines, and 64 SKUs, sold through retailers small and large across North America. He designed product, chose and managed contract manufacturers in Asia and North America, handled quality control, pricing, and logistics, and owned the full P&L. In 2024, he negotiated an exit through a buyout by a competitor.

Alongside that, starting in 2011, he has quietly run a marketing consultancy and built a residential and commercial investment property portfolio, buying, financing, and selling real estate. He also runs a building services business, managing crews on maintenance, turnover cleaning, and remodels. As a mortgage lending advisor at Grove Bank, he learned how deals get underwritten and closed from the lender's side of the table.

Alex was born in Sweden and raised in Minnesota, and his work and studies have taken him to six continents. He holds a B.S. in economics from Arizona State University and an M.S.B.A. in integrated marketing communications from San Diego State University, earned as a dual degree with an M.A. in marketing communications from the University of Malta. He also serves on the board of The Brost Clinic, his family's healthcare practice.

Advisory board

Experienced operators and dealmakers.

Owners and brokers work directly with Alex. When a deal calls for specialized valuation, financing, diligence, or operational experience, this is the team he brings to the table.

Jeremy R. Bronson, CPA, CVA, CEPA

M&A · Valuation · Due diligence

Jeremy R. Bronson, CPA, CVA, CEPA

Entrepreneur · M&A Advisor · Toledo, Ohio

Jeremy Bronson is an M&A advisor and entrepreneur focused on acquiring, financing, scaling, and exiting privately held businesses. He has advised on and executed transactions ranging from roughly $2 million to $50 million and brings more than 15 years of experience across accounting, valuation, transaction advisory, capital structuring, and business strategy.

He is a senior leader within Dealmaker Wealth Society and Meridian, where he works with entrepreneurs and acquisition sponsors on deal analysis, valuation, transaction structure, SBA and conventional financing, equity capital, diligence, and closing strategy. Earlier in his career, he served as a Director at GBQ Partners, where he exited an accounting firm roll-up.

  • Business acquisitions
  • Deal structuring
  • Business valuation
  • M&A advisory
  • Capital & financing
  • Due diligence
  • Exit planning
Carl Allen

Acquisitions · Investing · Deal execution

Carl Allen

Founder & CEO, DealMaker Wealth Society

Carl Allen is an entrepreneur, investor, and corporate dealmaker with nearly three decades of experience. Over his career, he has worked on more than 330 acquisitions and sales representing over $48 billion in transaction value across 17 countries. He now teaches entrepreneurs how to source, structure, and close business acquisitions.

  • Deal origination
  • Acquisition finance
  • Negotiation
Sean Folkson

Capital · Deal structuring · Strategic growth

Sean Folkson

Investor · Managing Member, Keystone Equity Holdings

Sean Folkson is an investor and advisor to buyers of small and mid-sized businesses. He brings capital and structure to acquisitions, putting together deals that work for buyers, sellers, and debt providers. Before Keystone, he founded Nightfood, took it public in 2014, and led it for more than a decade, building deep experience in business development, strategic partnerships, and raising capital in private and public markets.

  • Acquisition capital
  • Deal structuring
  • Strategic partnerships
Leonard Feinstein

Operations · Real estate · Value creation

Leonard Feinstein

Co-founder & CEO, EMC Capital

Leonard Feinstein is an operator and investor with deep roots in service businesses and real estate. He founded commercial facility-services company Emmaculate Reflections and sold it in 2018. His track record also includes more than $50 million in commercial and residential real estate transactions, including apartment and manufactured-housing communities.

  • Operational scale
  • Real estate investing
  • Founder exits
Jeff Hayton

Capital · Private markets · Entrepreneurship

Jeff Hayton

Principal & CIO, Luxe Living Homes · CEO, Hefe Ventures

Jeff Hayton is an executive, investor, and three-time entrepreneur whose work spans real estate, venture capital, private equity, and technology. His career includes leadership roles with Keiretsu Forum and Caliber Companies, construction-finance activity, leveraged buyouts, and investments across a wide portfolio of startups.

  • Capital strategy
  • Private-market investing
  • Venture growth
Chris Moore

Growth · Acquisitions · Digital marketing

Chris Moore

Partner & Head Coach, DealMaker Wealth Society

Chris Moore is an entrepreneur, investor, and full-stack digital marketer focused on growth through acquisitions. At DealMaker Wealth Society and Equity Partner Community, he coaches owners on strategy and execution, and he is co-founder and operating leader of DealMaker Concierge. His teams have earned two appearances on the Inc. 5000.

  • Growth systems
  • Acquisition integration
  • Digital marketing
Danyel Araya

Valuation · Deal structuring · Finance

Danyel Araya

Business Valuation & Deal Structuring

With a background in mechanical engineering and a focus on corporate finance and mergers and acquisitions, Danyel Araya helps buyers evaluate small and mid-sized businesses and put together thoughtful offers. Combining analytical rigor with formal training in business valuation, he has helped hundreds of people assess company value and build practical financial models, aiming for fair structures that leave both buyers and sellers confident in the outcome.

  • Business valuation
  • Creative deal structure
  • Financial modeling
Darrin Yee

Investing · Operations · Growth

Darrin Yee

Managing Partner and Founder, The Everbridge Group

Darrin Yee is the Managing Partner and Founder of The Everbridge Group, where he built a suite of financial services helping buyers acquire businesses and fund the capital stack from debt to equity. He also buys, operates, and grows small businesses alongside the entrepreneurs he backs. Over more than 20 years, he has acquired over ten companies, founded more than six, and led multiple exits, building his track record from the operator's seat across healthcare operations, franchising, and real estate.

  • Deal underwriting
  • Operational leadership
  • Growth & scaling

How we work together

One point of contact. A deep bench behind the deal.

Having experienced dealmakers and operators behind the table means faster underwriting, cleaner structures, and fewer surprises between letter of intent and closing.

You still deal with one decision-maker. Advisors support diligence, structuring, and post-close growth without turning the process into a committee.

Next step

Want to talk through a company?

You’ll deal with Alex directly from the first conversation through close.