Operations · Deal execution
Alex Brost
CEO, Vidfarne
Alex Brost is the CEO of Vidfarne. He leads every deal and is the primary contact for owners and brokers from the first conversation through close.
In 2010 he started a custom surfboard manufacturing company in his garage. Over fourteen years, it grew into four brands, 12 product lines, and 64 SKUs, sold through retailers small and large across North America. He designed product, chose and managed contract manufacturers in Asia and North America, handled quality control, pricing, and logistics, and owned the full P&L. In 2024, he negotiated an exit through a buyout by a competitor.
Alongside that, starting in 2011, he has quietly run a marketing consultancy and built a residential and commercial investment property portfolio, buying, financing, and selling real estate. He also runs a building services business, managing crews on maintenance, turnover cleaning, and remodels. As a mortgage lending advisor at Grove Bank, he learned how deals get underwritten and closed from the lender's side of the table.
Alex was born in Sweden and raised in Minnesota, and his work and studies have taken him to six continents. He holds a B.S. in economics from Arizona State University and an M.S.B.A. in integrated marketing communications from San Diego State University, earned as a dual degree with an M.A. in marketing communications from the University of Malta. He also serves on the board of The Brost Clinic, his family's healthcare practice.